Evaluation Question 4

(Enclosed on a CD-ROM)

Evaluation Question 3

Question 3 on Prezi

Evaluation Question 2

(Enclosed on a CD-ROM)

Evaluation Question 1

Due to the large content of this evaluation we are unable to publish it on Blogger or Youtube. We have burnt it onto a CD-ROM which will be enclosed.

Final Digipak Design

For our final digipak design, we decided to combine the two developed ideas that we created. We particularly liked the front and back cover of the second design and we felt that the front portrayed a confident and bold first appearance for our artist and the back challenged quintessential conventions of CD covers as we used a close up image of the artist which created a more intimate feel, attracting audiences.

We adhered to a pink colour scheme that suggests a feminine demographic and it gives a more stylish and memorable appearance. For the inside, we wanted to depict a synergy to the music video through playfully manipulating the typical image of the artist. We did this by minimising the size of the image and creating a four by four tile which resembles the multi-split screen that we used in our music video. We also changed the colour to connote the symbolism of the colour schemes within the music video.

Overall, my group and I feel that we have succeed in creating an effective digipak as part of the promotional package. The entire digipak gives a sense of empowerment for a feminine target audience and it looks professional so to attract a larger target audience through the use of photo editing software.

Final Poster Design

For the final design of our poster, we combined the wall located bohemian image (poster 3) with the rustic, long socks, sat down poster (poster 5). It was evident from our questionnaire feedback that poster 3 and 5 were the most favoured by our demography. We looked in greater detail at the results and managed to combine elements of the two posters. The main aspect that was liked about poster 5 was the typography and when I personally asked people, their response was that they felt it had "strength" yet a "certain subtlety about it". The main aspect that was liked about poster 3 was its location, as it appealed and was relateable for our demography. We combined the initial poster idea 3, with the typography and colours of 5, to produce our final poster which we feel is a true representation of our audience's views and also favourable depiction of our artist.

(top left poster 3, top right poster 5, bottom final poster )

 The image is very different from our digipak but we felt that this was effective in widening our demographic to suggest the versatility of our artist. The text at the top of the poster is unique as it attempts to blend in to the verisimilitude of the image yet it is identifiable as a repetitive pattern. This creates a synergy to our digipak in the repetition of the image on the inside cover and may suggest deeper connotations for the audience to evaluate. The artist's name is evident at the bottom of the poster as we have considered the eye of the consumer which is drawn downwards by the vertical image of our artist.

Therefore the overall appearance of the poster is more ambiguous to audiences particularly as the female appears to be looking at something that is out of the frame, drawing the attention and curiosity of audiences. The colour scheme is brighter and less constrained like in the digipak yet it has a relation to the colours in the music video which successfully draws a relation to the entire promotional package for audiences to identify. 

Finished Music Video