Anamatic Storyboard and Audience Research

Our Anamatic Storyboard

Negative Audience feedback

We asked a selection of girls who are in our specific demography to watch our anamatic storyboard and to give us their thoughts and opinions on it. We asked them to be brutally honest to ensure that our music video could progress in the right direction. Their overall opinion of it was negative; one of the reasons for this was they said the shots were 'too long and not varied enough'. This could be due to us using a fixed camera whilst fiming so we will do some experiments to fix this, and the lack of variety we feel is down to having too much time to fill in one scene, so again we will look further into this.

Another aspect that they mentioned was that, for the feel the song had, it had to many performance scenes and not enough narrative sections. We are in accordance with this view and hence when we come to alter our storyboard we will consider how to change it to contain more of a narrative.

A further element that was mentioned was the pace of the video. They felt that it ran at one pace, not picking up or relaxing to engage the audience at all. However they did pick out the changing backgrounds bit as being strong and engaging.

What we found that we had not anticipated as such was that the girls enjoyed the video more in the section where our actress moved to the music and was more free. This portrays to use the girl's need for interaction with the video. Our video is aiming to have a fun feel to it so we need to ensure that they go away enthrived after watching it. From this we also need to ensure that our actress is someone who our demography can relate to and perhaps use as a role model.

Although this negative feedback isnt great to hear we are greatful of it as it has aided us immensly in tuning our video to our demography.

Neutral Audience Feedback

As our music video is aimed at both genders (although predominently females), we asked a few males for their opinion. As a whole they were impressed with the technical aspects of the video for example the editing on the beat, and also they agreed with others that its strongest feature is the changing backgrounds sections. These 'compliments' about the video suggest to us that this female orientated video could reach out and appeal to more of the male market if we keep and enhance the inventive side to our shots and angles; thus capturing a greater demography.

Some negative feedback that we recieved from them was the overall 'tone' was boring and some shots were visibly repeated too many times. We will take these thoughts into consideration when we make our adjustments to our storyboard.

  

Positive Audience Feedback

The positive feedback that we recieved from showing our target audience our animatic story board was very useful as it allowed us to see what aspects they thought worked really well. Thus we know that we either dont need to change it, or perhaps just need to enhance it to get its full potential out of the idea or concept.

One of the aspect that we were fed back, both in the video above and by other independants was that the fast paced changing background shots worked really well in keeping the pace, adding tension and keeping the attention on the video. As a group we were really pleased at this feed back as it is the section of the storyboard that we feel is the strongest too. When we looked at this section in finer detail we recognised an issue with the lip syncing, however we hope to conduct a lip syncing experiment nearer the time to ensure that in the final piece it looks as realistic as possible.

A comment that was made after seeing our anamatic was that the narration sections work really well with the genre of the song. They likened it to Avril Lavigne, who frequently uses narration in her videos. We will re watch a few music videos with a similar genre to see if we have enough of a narration element, and as a result we may wish to adapt our storyboard to house more.

When they'd view our mock up, we asked them a brief question on costume to aid the next part of our process. They didnt want to see too many changes of outfits, especially with in one scene because that wasnt a common trait of the mainstream music videos that they watch.

These positive critisisms have been very useful for our group as it has helped us to recognise the strongest aspect of our piece, which will enable us to enhance them more. For instance i believe that we will have to reconsider and possibly raise the amount of narration in our storyboard.

Whilst we were showing our anamatic storyboard to numerous groups of our target audience we were forced to watch it in more detail ourselves. This was extremely useful as it allowed us to look at it fresh. Therefor we have decided that to improve our video and to make it more attractive to our demography, we are going to have to reconsider some of our basic concepts. From all of our reseach feedback we have learnt that the changing background scenes are the strength and only need to be enhace, if any changes are required. However we are also aware that our balance of narrative to performance is out and that we will have to sit down as a group and discuss how to improve this.

Health and Safety

Before we start doing the filming for our music video we need to ensure that both ourselves and our actress will be safe during this process. The video clip above is of our group pin-pointing any potential hazard which may occur during our shooting, and how to concur avoid them.

One of the most prominent health and safety issues that we must be weary of are the lights.  The lights that we have chosen to use are 2 lots of 3 bulbed, glass lights, so we will have to be careful when we handle them, also each light has a wire connection so we will also need to be aware of the wires.

 One of our locations is outside so when we come to filming we need to ensure that we dont put ourselves in any hazardous situations. Also we need to take into consideration the safety of our actress as she will likely be wearing 'dressy' clothes. These issues can be resolved by our group members ensuring areas are safe and by keeping alert whilst setting up and filming.

Diary Update

We are currently at the stage where we have done our anamatic storyboard and conducted research on it..

From the research we have found out that they did like changing background section, however generally they felt that the shots were too long, and when we looked as a group we decided that the anamatic is not a good representation of our ideas as it didnt come out as we'd invisaged.

After having relected on it we decided no to start again, but we have back tracked a lot. We needed to change the legnth, and pace of most shots to make them more engaging to watch, this will inturn to suit target audience more.

We have decided to back track as far as our storyboard. As a group, we have had discussion about making it more creative, taking into consideration what our demography have said. It's not totally different as fas as location and costume are concerned; however we have taken out the white background bit as it didnt add anything and that was the factor we felt let down the piece the most.

In regards to our narrative we've changed the concept slightly so we have more  (as opposed to performance from different angles which is basically what we have). We did initially decide that we wanted more of a performance however after our research feed back and having spoken to our teachers we have decided that this song inparticular need a narrative theme to hold it up. If the song had a stronger beat and more repetition, a performance would suit it. We will keep some performance scenes but to make it more effective we will add lights and stronger lighting.

We were doing our lighting experiments afterwards to see how we would use light as it was only going to be an extra, but having looked at some music videos like kelly clarkson we've decided that the lighting is the element that we need to make the performance right.

Our new story board:  we are keeping the changing backgrounds and mise en scene(location, costume). We will cut out the white scene all together. We will add new and varied shots and angles. Also we will be adding narrative; it will be her walking to a location- end will resolve where it is (enigma). Goodwin says that the structure shouldn't be linear because of cyclical nature so we've found ways to structurally chage and play with it.

Although this is posponing our schedule, by redoing this we believe that it will make our end product better. We are still learning from this process, so its advantageous because it forces us to look in more detail at it and its suitability with our demography. We are good at sticking to our schedules so we have no qualms about the filming being done by Christmas so that we can move on to the post production stages.

Mise en Scene & Mood Boards

 

One crucial aspect of a music video is the outfits of the artist and also of the other people featured in the video. In our music video the main person featured is our artist (performed by Holly George). Due to the fact that we are having 3 locations we will need multiple outfits for our actress. The word outfit includes everthing from style, clothes, jewellery, shoes, makeup and accessories. Each one of the mood boards feature below features a different theme of outfit- all of these 'themes' comply with what our demography said would work well with the song.

Glamour

Punk/Rock

Girly/Cute

Edgy

City Girl

Rock Chic