Final Digipak Design

For our final digipak design, we decided to combine the two developed ideas that we created. We particularly liked the front and back cover of the second design and we felt that the front portrayed a confident and bold first appearance for our artist and the back challenged quintessential conventions of CD covers as we used a close up image of the artist which created a more intimate feel, attracting audiences.

We adhered to a pink colour scheme that suggests a feminine demographic and it gives a more stylish and memorable appearance. For the inside, we wanted to depict a synergy to the music video through playfully manipulating the typical image of the artist. We did this by minimising the size of the image and creating a four by four tile which resembles the multi-split screen that we used in our music video. We also changed the colour to connote the symbolism of the colour schemes within the music video.

Overall, my group and I feel that we have succeed in creating an effective digipak as part of the promotional package. The entire digipak gives a sense of empowerment for a feminine target audience and it looks professional so to attract a larger target audience through the use of photo editing software.