Evaluation Question 4

(Enclosed on a CD-ROM)

Evaluation Question 3

Question 3 on Prezi

Evaluation Question 2

(Enclosed on a CD-ROM)

Evaluation Question 1

Due to the large content of this evaluation we are unable to publish it on Blogger or Youtube. We have burnt it onto a CD-ROM which will be enclosed.

Final Digipak Design

For our final digipak design, we decided to combine the two developed ideas that we created. We particularly liked the front and back cover of the second design and we felt that the front portrayed a confident and bold first appearance for our artist and the back challenged quintessential conventions of CD covers as we used a close up image of the artist which created a more intimate feel, attracting audiences.

We adhered to a pink colour scheme that suggests a feminine demographic and it gives a more stylish and memorable appearance. For the inside, we wanted to depict a synergy to the music video through playfully manipulating the typical image of the artist. We did this by minimising the size of the image and creating a four by four tile which resembles the multi-split screen that we used in our music video. We also changed the colour to connote the symbolism of the colour schemes within the music video.

Overall, my group and I feel that we have succeed in creating an effective digipak as part of the promotional package. The entire digipak gives a sense of empowerment for a feminine target audience and it looks professional so to attract a larger target audience through the use of photo editing software.

Final Poster Design

For the final design of our poster, we combined the wall located bohemian image (poster 3) with the rustic, long socks, sat down poster (poster 5). It was evident from our questionnaire feedback that poster 3 and 5 were the most favoured by our demography. We looked in greater detail at the results and managed to combine elements of the two posters. The main aspect that was liked about poster 5 was the typography and when I personally asked people, their response was that they felt it had "strength" yet a "certain subtlety about it". The main aspect that was liked about poster 3 was its location, as it appealed and was relateable for our demography. We combined the initial poster idea 3, with the typography and colours of 5, to produce our final poster which we feel is a true representation of our audience's views and also favourable depiction of our artist.

(top left poster 3, top right poster 5, bottom final poster )

 The image is very different from our digipak but we felt that this was effective in widening our demographic to suggest the versatility of our artist. The text at the top of the poster is unique as it attempts to blend in to the verisimilitude of the image yet it is identifiable as a repetitive pattern. This creates a synergy to our digipak in the repetition of the image on the inside cover and may suggest deeper connotations for the audience to evaluate. The artist's name is evident at the bottom of the poster as we have considered the eye of the consumer which is drawn downwards by the vertical image of our artist.

Therefore the overall appearance of the poster is more ambiguous to audiences particularly as the female appears to be looking at something that is out of the frame, drawing the attention and curiosity of audiences. The colour scheme is brighter and less constrained like in the digipak yet it has a relation to the colours in the music video which successfully draws a relation to the entire promotional package for audiences to identify. 

Finished Music Video

Audience feedback on Posters

We have researched into existing posters and we wanted to find out which of our initial posters the audience felt was most inkeeping with the conventions that we discovered. We are aware that aspects of posters may be more conventional than others so we split our conventions down. We have comprised a questionnaire to find out which of our posters had the most conventional elements. 


Questionnaire:

After some research we have pinpointed some conventional aspects of promotional album posters. We would be grateful if you could complete the questionnaire below by ticking which poster you feel is the best for each convention.

Which poster is best for/ has the best...	1	2	3	4	5	6
Confidence pose
Facial expression/ Eye contact
Location/ Setting/ Background
Lighting
Theme
Costume/ Outfit
Placement of Text
Professional looking hair and makeup
Which poster is your favourite?

Thank you for taking the time to complete our questionnaire :)


I constructed the the questionnaire whilst we were in the process of creating some posters, I decided to do it this way round to avoid biasing. For example if I'd seen all of the posters and selected the one I liked the most, I may have unconsciously asked biased or leading questions toward my favourite. We initially decided to create 6 initial poster ideas for our demography, however we were so please with the variety and selection of the first 5 that we decided that the last idea was unnecessary. This is why the results table only has 5 columns, where as the original copy of the questionnaire has 6.

We asked a sample from our demography to fill this questionnaire in. The results (shown below) are slightly different to what we had initially predicted however we will use them in developing our final poster idea.

From these result we can see that poster 3 and 5 were the most popular among our demography, however the interesting factor is, they were each liked strongly for different reasons. For example they really like the location in poster 3, simutaeously only 3 people like number 5's location. When we come to developing and producing our final poster we will combine elements of both the posters so that we appeal to a wider proportion of our target audience.

Initial poster Ideas

We created a range of 6 posters so that we could gain audince feedback from our demography. We analysed the initial idea posters that we had created to gain a better and more indepth understanding of them. This also allowed us to relate them back to our existing media research to see how each of them either used, developed or challanged conventions.  

1)
This poster idea is landscape which immediately challenges conventions as the majority of female solo artist's posters are portrait. We used typography in this poster to grab the attention of the audience. This unconventional layout and repetition of text frames the images used. The font used in the poster is Areil, which is the same font that we used in the digipak. This creates synergy as the demographic can see a clear link between the 2. Another element that creates synergy is the use of 3 images of the artist, juxtaposed next to each. This synergises with our music video as it mimics the multiscreen split that we used throughout. We decided to have the title of the album as the main focused wording on the poster as the artists name is backed up by the artist's image.

This poster comprises of 3 different poses, which connotes playfulness but also vulnerability and secretcy. In the outer 2 poses, the artist has her back to us, this could connote secretcy, however with the poses that she is striking, it shows a more playful nature to our artist. The centre pose connotes vulnerability as she is using her head to shield her face; this is representative of the lyrics and meanings with in the album.

The background that we used in this poster is a scratched, rustic wall. This shows her vulnerability and fight through life, however the neutral and light colours allow the main attention to be be focused on the artist herself. The wall works really well here as it reflected the light source, brightening the shot. Each of the 3 poses have shadows which suggest secretcy, however they could also connote someone/thing lerking over and shielding her life. This, again, is a feature that represents the meaning and lyrics in her album.

Whilst we were carrying out our existing media research we discovered that conventions we split when it came to the costume on the posters. They either synergised with the digipak and music video and continued with a glamours look; or they used their poster to expand their demographic and to connect with them more by wearing more casual clothes. In this poster we decided to make our artist more of a reachable rolemodel for our audiece, and also thus, expanding our demography. The outfit used here is really simple, however the use of props and accessories like hats and socks, makes the look.

2)

This is the only design in which we used the greyscale effect. This has a resonance to the music video as the narrative scenes are all shown in greyscale to suggest a change in time but also more symbolically of the 'grey' lifestyle that the artist was living with her boyfriend. This image therefore suggests a more poignant feel as it is captured in her possible reflection of her colourless life with her boyfriend. This suggests why the artist is not looking directly at the camera, depicting a more vulnerable figure that female audiences will relate to within their own past relationships. This design shows a longer shot of the artist as we are able to see from above the knee which exposes her more as a real person. The setting for the shot is identified as a brick wall with terrace. This suggests connotations of an urban juxtaposition with the rural which increases our target audience as the artist depicts a classic yet natural look. This is evident from her costume that is present in many of the posters - shorts, t-shirt, hat. The overall costume suggests a casual, summer nature yet she is also wearing a fairly formal wrap over her shoulders which adds more formality and again this sense of vulnerability.

The composure of the frame is effective as the actress dominates around two thirds of the frame and this is the first aspect that grabs the audience. However, her pose is leaning to one side which creates a diagonal line across the poster. Also the artist is looking down which may suggest a nostalgia on her life but the audience is drawn with her to the bottom of the poster. Here is where we have placed the words of the album title 'YOU YOU YOU' which go vertically across the frame. This uses up the space that the artist does not dominate with the words in bold capitals that are also in pink writing. This starkly contrasts to the greyscale image and so the viewer's eye is drawn to this.

Finally as the eye is drawn further down to the bottom of the poster, the artist's name is placed which frames with the album name to form a coloured right angle frame. The text 'Jessica Drake' is in white with a pick layering as well which almost embosses the text. The significance of the white and colour joining together may be symbolic of the artist's personal journey bringing multiple interpretations to her life. The combination of both greyscale and colour may symbolise the formation of both stages in her life that make up herself, thus her name. This may even depict a positive image for other females that there is a coloured lining that appears out of a bad relationship.

Therefore, the poster connects with audiences on numerous levels: not only is the image appealing due to the posed image of the actress but also the deeper suggestion of the artist's vulnerability of her past relationships that will evidently relate to others - particularly our target audience.

3)

This poster has a very girly and warm feeling to it unlike some of the others. The image sticks to conventions of posters as you can see almost a full body shot of the artist. However, she is not looking as the camera as artists do such as Adele and Katy Perry. Also, the pose is very casual unlike other posters. The brickwall background seems rustic and casual which does not really fit with our music video and digipak but, by using this we may be able to expand to a wider audience and may attract women of an older age that our previous demography. The outfit in this poster is very casual and girly and is very summery. The artist looks happy and this is very different from our music video as that has a very serious tone to it. However, once again, using this poster could expand our audience. The font fits with the poster and the laid back feeling of it but it lacks synergy with the rest of our media texts and therefore if we use this poster we may have to change the font to arial and keep it similar to the digipak. Whilst editing this image, we changed the contrast which made the colours of the outfit stanf out more, especially the white of the t-shirt and this has a link with our music video and the strong and powerful lighting during the studio scenes.

4)

This design intended to emphasise the more informal appearance of our artist. The main focus of the poster is on the image of the artist in a Bohemian style outfit. The costume connotes a summer feel with the straw hat and vest top. The artist has a casual pose as she is leaning against a wall with her arm up to her head which suggests a laid back personality. Our intention of presenting our artist in this way is to increase the target audience by having little synergy to the digipak. We found in our research that this was an effective technique in showing a different side to the artist so that other audiences will be attracted to her music rather than soley those who liked the digipak. Therefore although the different image of the artist loses the iconography, we wanted to experiment with a poster that purposely deviated from the digipak and music video, like we have in the other poster designs. Thus we wanted the lighting and colour scheme to reflect a more casual representation and so we used a filter effect during the photo editing which gave the image a more rustic tone. The filter makes the image not too colourful and bold yet makes the image attractive and calm. However the artist is still looking directly at the audience which still conveys the artist's confidence which is a personality trait that we have maintained throughout all our products. Ultimately, we wanted to reflect another aspect of the song that we used for our music video that was the sense of woman empowerment that will particuarlarly appeal to female audiences in relating to a genuine artist who has had bad past relationships. Therefore the artist's appearance and the rustic effect suggest the idea of reflection on the past.

We also wanted to make the poster more interesting by experimenting with the text. The eye of the consumer is firstly drawn to the image of the artist that dominates the left side of the frame but we tried breaking the verisimilitude by placing the artists name across the wall behind the artist. We wanted to use a colour that did not stand out too much but one that was visible on the background so we used a beige that was a few shades darker than the background. The text of the artist's name is then visible in a larger font to the right of the artist in a darker pink. This shows that we have tried to create some synergy between the poster and digipak as the pink colour scheme is still present even if it is presented more subtly. There are also two tones of pinks which may suggests more than one side of the artist with the purple connoting confidence whilst the lighter pink connotes femininity. The eye is finally drawn to the name of the album 'You you you' that is written vertically across the right side of the frame. This pronounces the line of the artist and uses more of the space not taken up by the image of the artist.

We liked the colour scheme and image of the artist however we were concerned with the complexity of the design and that it was too busy with all the text.

5)

This poster uses typography to enhance the mise en scene of the shot. We decided to use the font Ariel as it is what we used on our digpak- thus creating synergy between them. The top band of repeated 'You you you' imediately draws the eye's attention to the album title. The central blue title creates yet more of an attraction, thus alerting our audience of its name and presence. The name of our artist, Jessica Drake, is written in the font as the album name and the digipak cover. It is situated in the bottom right corner which connotes her shy nature which could be due to how her boyfriend treated her.

The pose that we used for this poster is suggestive of the emotions behind her album. Having the hood up could connote the fact that she is trying to conceal or hide her face, suggesting shyness or fear, however hoodies are stereotyped as being mischievous and cheeky. Another aspect of the pose that connotes a shy nature is how she is using her legs to shield her, this could also connote her being defensive, as the song suggests that she has been let down by her boyfriend, therefore her legs up and crossed might be representative of a shield. Furthermore the cross created by her legs connotes danger.

This photo was set on rustic style backdrop with a creased painters sheet on the floor. This helped us keep with the casual look that we were aiming for. The unpainted wall could also be a metaphor of the artist's heart as it is not yet complete, just as her heart isn't without her boyfriend. The lighting in this shot is simply used to enhance the features of the artist and to make the shoot look more professional. Half of the artist's face is in shadow which could connote a darker side to her thoughts.

The outfit that we chose for this poster is summer, casual bohemian. We decided to create a more casual look to appeal to a wider demographic. When we carried out our existing product research we found that posters either looked glamorous and dressed up, to synergise with the music video, or they were more casual, which made the artist more reachable as a role model to their demography.

Initial Digipak Ideas

From our photoshoot we had aquired lots of photos that we could use in our digipak. Taking into consideration the feedback that we got from our latest questionnaire, and the conventions that we found in our existing product research, we each chose a front cover photo to work with and created our own mock up of a digipak. By doing one each, separately, it allowed us to show the other members in our group our ideas, also it gave us a broader range of designs to chose from. The final digipak doesn't necessarily have to be an exact replicar of one of our ideas, as we may choose to take the best elements from each design and combine them into a new, developed idea. To get a better understanding of what each of us wanted to portray and connote we analysed our pieces individually and presented them back to the group.

My Digipak Design was:

"For my design I decided to use a colour scheme of magenta throughout the front cover, back cover and inside spread. During our photoshoot we experimented with using lighting gels and one of the colours that we found worked best with my skin and with the lighting we had set up was the magenta one. Because the main light was situated behind me, the magenta gel gave the outside of my hair a magenta glow. If we hadn't used the gel the glow would be white, connoting innocence- which isn't how we wanted to portray out artist. Magenta is a shade of purple however which stereotypically connotes rage. Rage and revenge are 2 of the strongest emotions throughout the album so I feel the magenta works really effectively. To keep the magenta theme prominent throughout, when I was editing the front and back cover pictures, I used a makeup tool to tint the lipgloss that colour too. This subtle feature helps connote the deviation within the album also. Furthermore, I used this colour for all of my writing on the digipak. On the righthand side of the inside spread I placed a semi transluscent circle of magenta. This indicates where the CD would go; so when the CD is out of the digipak (being listened to), the inside spread wouldn't look bare or uncomplete. I decided to use a transluscent circle here as it made it look more professional, and also the transluscent nature is representative of her relationships, as in the album she describes how her relationships never work out, or how she regrets them- they were never a solid fixture of her life.

The pose and eye contact on the front cover of my digipak design aims to reflect the artists personality and tone of song. She is looking directly at the camera, which is a convention which we found to be prominent thoughout existing album covers. This strong eye contact makes the digipak more personal as the artist looks like they are looking directly at the demography. This consequently encourages them to purchase the album. Another feature which the eye contact shows is the artist's confidence; which is one of the ways that we wished to portray our artist as. On the back cover the eye contact is looking up at the top right corner. This direction of sight is stereotypically associated with innocence and 'it wasn'tme'. This works really well witht the message of the song as she is blaming their brakeup on her boyfriend- suggesting that it wasn't her fault. Innocence is also a characteristic we wanted to portray our artist as.

Whilst researching into existing album covers we found one of the most prominent conventions to be the type of shot used. There is a wide range used on general album covers however for solo, female artists we have found a Close up shot to be the convention. This shot shows the closeness to the artist, thus making it feel more personal. Also, it suggests that she has nothing to hide (as we can see every tiny detail of her), so the demography would feel more related to her, making her a stronger role model. We wanted to vary the shot that we used on the back cover, so we decided to do this in relation to how well the back cover depicts the artist. The front cover tells us the artists name, and the title of the album, so we know a little about her; the back cover however gives this in more detail- titling each individual song- so we used a closer in shot, allowing us to see more detail on her face. The inside double spread is a shot, replicated from the final shot of our video- suggesting an ending to one (the video), is an opening to another (the album). This is how the system should work- the demography watch the music video, and as a consequence of this, they buy the album. This shot on the inside is a long shot of the artist walking away The long shot allows us to see an overview of her, connoting she's not all as she seams.

Typography is another aspect that we recognised as being important when we were researching conventions. It is important to keep the same font throughout our digipak. I initially thought about layering a handwritting font onto it as i thought it would fit in well with the stray strands of hair, also it would continue to connote girly, which the magenta undertones have set up previously. However, I need the font to represent the song and the artist. We need the font to be a simple style (which is representative of her problems being black and white), and also a font which has straight lines and pointed corners (this would connote the heart ache and agression which is portrayed through the song). I finally decided on 'Areil' for my font as it held all of the characteristics that I needed. I used capital letters for the album title as i wanted it to prominate and stand out.

We used strong photographic lighting in these shots to create highlights and shadows. On the front cover, half of her face is in shadow, connoting a slightly evil side to her thoughts. The side which is left highlighted could suggest the other, oposite side to her; although she may have dark thoughts, these may have been provoked by someone taking advantage of her vulnerable and innocent nature.

The front and back cover to my digipak design are set in a black studio. We found this to be a convention for many solo, female artists. It makes the photo look more professional and further, it makes the lighting more definate. The location for the inside spread photo is a location taken from our music video. The last shot in our video is her walking up to an old lampost, swinging round it, and walking back again. This could connote that she is going back on what she said. The location works well because it synergises with the music video. "

Jessica Lacey's Digipak design was:

Her Analysis Was:

"The initial concept of my digipak stems from the mind map that I produced when considering how we wanted to present our artist. I felt that it was important to present Jessica Drake's confident sound but also her feminine side to attract our target audience. Therefore for the front cover I chose a close-up image of our actress. This is because it is particularly conventional to use such a prominent image like Rihanna's new album 'Loud', however as this is a debut album, we need to find a balance between confident but intriguing to create an appeal to consumers. The image on the front of the digipak is one that we took in our photoshoot but I have cropped the image so that the artist is placed to one side of the frame yet dominates the majority of the cover with her head tilted to one side. From my previous research into existing album covers, I found that the stance of the artist is very important in conveying the correct image. Therefore the stance in this image suggests multiple concepts. Firstly, some could interpret the pose as shy because the artist's head is tilted to one side which may connote her shy personality, also due to her shoulder being pulled up to her face suggesting a timid confidence. Consumers could interpret this as her vulnerability and therefore audiences, particularly our young female demographic, will relate to the image of the artist and may be intrigued to buy the album. However the tilted head can also be seen as a confident yet promiscuous stance as the artist is looking directly at the camera which creates a entirely different feel. This is because by looking directly at the audience, the image takes on a more confident feel and suggests a boldness that almost challenges consumers. Therefore if her eyes were diverted, this could convey a more poignant feel such as Adele's cover '21' which suggests the album's storyline of her broken heart. However our artist almost asserts an authority which demands the attention of consumers, thus making audiences interested in the CD.

Another aspect which is dominant of the front cover is the artist's hair. We particularly wanted to create a professional effect by using a fan to the actress' hair. This is because it gives more life to the image by making it appear to be a moving image which creates more interest for the audience. Also in this image we used the light gels which we placed in front of the light behind the artist to create a soft pink light from the background. I think this worked really well in the image as it gives the front cover a more colourful appearance that nicely frames the artist's head. The pink colour is also used throughout the digipak as a main colour scheme which more of a magenta pink to suggest fun and femininity. The other colour present on the cover is the artist's costume. This was one of the numerous costumes that we tried and I particularly liked this dress as it gives a bit more colour to the artist and the hooped earrings again suggest her femininity and appeal to mainly females. The costume also gives an indication to the targeted age range as the artist wears the dress off the shoulder which suggests her promiscuity. Another aspect which is important to the overall appearance of the artist is her make up. For the photoshoot the actress clearly applied make-up particularly on her eyes which connotes a bold image and even suggests a less conventional genre of music, possibly conveying more of a rock aspect to her music. However in the post-production stages I also edited the image to add a bit more of a flawless look to the actress' complexion. However I was aware that too much make-up may be disadvantageous to us as audiences may be unable to relate to our artist and so we wanted to find a balance between the two so that the artist is not too unidentifiable to audiences.

Due to the good composure of the image, it was easy to add a text. As the artist tilts her head she creates the eye of the consumer to be drawn from her eyes, diagonally down to the bottom right hand corner. I decided to deviate from conventions and put the name of the album 'YOU' as the larger text and then put the artist's name slightly smaller underneath. The album name in capitals relates to the bold image of the artist looking directly at the camera and it suggests the impression of the songs to be empowering to girls who have come out of a relationship. From the lines created by the image the text consistently flows down to the bottom of the frame so that the object seen after the artist is the title 'you'. I chose a white font for both texts and the typography was a fairly basic one. I think this gives the cover a more professional look so to suggest a more sophisticated side to the artist. I also added a star on the top of the 'i' in the text in order to establish an iconography for the artist, this will make audiences recognise the font and it also gives it a personalised feel which gives the overall impression of the cover to be fun.

For the back of the digipak many of the album covers had a long shot of the artist. However I decided to deviate from this convention, similar to Adele's album and had a close-up image. The synergy to the font cover is evident by the pink light which forms round the artist's head and the pink theme continues through the text of each single on the album. The picture only shows half of the artist and I think this leaves an enigma, presenting a more mysterious side to the artist. In this image her eyes are looking down conveying a more vulnerable pose yet she is smiling which may suggest a playfulness. Her eye line however looks over her shoulder towards the placed text which shows a relation with her to her songs. I also decided to slightly alter the shape of the text as they curve to the right which suggests a bit more informality and reflects the image of the artist's body showing a relation between the two.

On both the inside panels of the digipak I wanted to do something that synergised with the music video. Instead of using a full scale image I decided to break convention and use a different technique of repetition of the photo on the back cover. The aspect that I wanted to relate to the video was our use of effects from the narration to the performance scenes. Therefore I edited all the images into a greyscale effect which suggests a relation to her past life with her ex-boyfriend and connotes a general dull feel. However on one of the small images I let it remain in colour being the only one, this was to suggest how Jessica Drake stands out in a crowd and shows the dichotomy between her past and present life. Clearly as she has a life in colour, this connotes brightness suggesting her emotions. Therefore the inside cover has a deeper symbolism which may relate to other teenage girls who are in similar situations. Due to the repetition of the images, it suggests that such greyscale living is not uncommon and Jessica Drake appears to be fighting against this, suggesting a message of 'girl power' and general women empowerment after coming out of a relationship.

Ultimately, I think my digipak captures numerous sides to our artist and presents her as a bold yet vulnerable character that will be able to relate to our demographic.

"

Beth Leckenby's Digipak design was:

Her analysis was:

"This was my design, for the overall colour scheme of the design i decided to use a pink/purple/magenta theme, this is to maintain synergy between the digipak and the music video. Also, i feel that this colour scheme represents Jessica Drake's music very well and therefore gives the target audience the right feel of her music. in order to create this colour scheme first of all I went on photo bucket to create a filter for the photo. I then maintained this colour scheme in the colour of the typography on the back cover and then on the outskirts of the CD rim. finally i also used the colour pink on the inside of the case to maintain the girly feel. i feel that keeping this colour scheme gave my digipak a really nice effect and maintained the synergy really well. I also used the colour white as it was a really neutral colour and went with the background really well. I used this for the front cover of the digipak and also for the writing of the lyrics inside of the digipak, i felt that this kept it very simple and elegant. One specific element that I decided that I wanted in my digipak was the writing of the lyrics of the song in the inside of the Digipak, not only does this maintain synergy but it also makes the artist instantly recognisable to anyone who has heard her music of seen the music video, this therefore makes the video more sellable to the target audience. However, to people who may have not heard Jessica Drakes music before, they may be intrigued in what these lyrics are, or they may like them, read them and want to heard her music. I feel that this is a very good marketing technique and therefore is a good feature for the digipak. The front cover of the Digipak is the most important in terms of it attracting the audience to buy it, therefore I decided to pick a very bold picture to use for the Front cover. The picture I picked of her looking down i feel is very effective as believe it relates to previous artists digipaks which break the conventions of the artist looking straight into the camera, this can be seen in Rhianna's digipak LOUD. As this is a very iconic digpak yet it does not feature her looking into the camera, instead she looks shy and vulnerable which may intrigue the target audience into questioning why and leaving and enigma of whether it represents her music or not. Also her eye make-up is very iconic as it was modelled on the late Amy Winehouse who's eye make-up was a very big statement and instantly recognisable, i feel that the use of her style of eye make up suggests something about Jessica Drake's musical influences and how she is also a powerful female singer. However on the back of the digipak I decided to use a picture of her looking straight into the camera to add effect for when the audience pick up her digipak, to show that she is a bold and daring artist.
One weakness i would say that my digipak has, its the typography and also the sizing of the words, this is because I feel that the writing is trying to hard to show her elegance, yet on the back cover it is then a bit too childish. Also with the writing going across the inside, not all of the writing is the same size, this therefore makes it look unprofessional and not suitable to use for a digipak. "

Alice Dale's Digipak design was:




Her Analysis Was:

"This was my digipak design. For my design I focussed on a pink and purple colour palette with strong lights and a lot of shadows. I think this keeps a synegy with the music video as during the performance studio scenes our artist wore a magenta dress and there was also very strong backlights. For the photos, we attempted to create a pink light behind the artists head using a pink light gel. Although this did not make the whole light pink, it tinted the edges of her head and this was a really nice effect. All of the pictures used are very glamourous and this once again links with our music video and the performance scene.

Different effects have been added to each picture on the digipak, The first picture is relatively untouched except we made the artists skin appear flawless. On top of the original photo, I placed another image and reduced the opacity of it to create a layered effect. I had to carefully position the layered image to make sure none of the spots cover her face prominently. The layered technique gives the image a professional look to it. The second picture (top right) has a blurred edges effect and also the contrast has been changed. The photo is very direct as she is looking directly at the camera and show the confident side of our artist. The effects on the picture make it a little more mysterious as the contrast change heightens the shadows and the blurring makes it seem mystical. the colours once again match the colour scheme as purple seems to be the prominent colour. The song titles are placed in a purple box below the artists face. I like that the songs are not listed vertically as we can see on other album covers/digipaks but instead are shown vertically. I think this arrangement fits well with the picture as the writing stereo-typically is placed down the left hand side.

The third picture (bottom left) is a combination of several photos. The arrangement of the photos links with the multisplit screen technique used in our music video. It is showing the same conventions and creating a synegy between the two. The pictures also have the strong lighting within them which is a main characteristic with both the music video and digipak. These photos were edited by changing the contrast setting. It was darkened to make the shadows more prominent and the lit areas brighter. This gives a very dark and seductive look to our artists which is similar to in the music video. The picture in the muiltisplit screen of the lights is the same picture used on the front but it is completely opaque. This image is also used on the side of the digipak where the cd is held. I do not think it is important to have a image here that shows the artist but instead an image which ties together the whole digipak. I think by using the same image as on the front the image looks important instead of random and irrelevant. The image has connotations to lights which is a link with our music video and also it is colourful and fun which the pop genre of our artist suggests.

The location of each picture is a black screen studio. This is a connection with our music video as the performance scene is set in a black studio location. The images are all close-up shots that are very typical of album cover photos as it is showing the artist. As this is the artists debut album I think it is important to introduce the audience to the artist and make the digipak appealing as this is the image that the audience are going to relate to the music. Andrew Goodwin's Theory about the image and the audio relating can be used here although we are talking about a digipak. Our artists music is from the pop genre with a hint of rock in there too. Therefore the digipak should show this also, My design shows her as seductive and mysterious (rock) abut also fun and colourful (pop). I think by using this we are appealing to our target audience and hopefully this will draw them in.

I think a weakness of this digipak is the typography. After doing some research we found that the font usually identifies the artist throughout their career and i do not think that this font is portraying the correct things about the artist to the audience. It seems very simplistic rather than fun as the music suggests.

Ultimately, I think that my digiopak intriduces the audience to the artist without being to upfront about it but still shows what her music is like and portrays her as an appealing artist. "