Because we are using an American Artist it is unrealistic to ask her to come over and perform for us- hence we have decided to use an actress to play the part. In a group discussion we named a few aspects that we feel our actress should have to ensure that the video looks as authentic as possible:
This discussion and consequent mind map has given us a basis for our search. Keeping in mind our target audience; we need a female actress around the age of 18 as this is our specific demographic and the artist will be a typical teenager. This will ensure that our video is aspireable for our audience.
Although the aesthetics of our actress will be important, we also feel that the performance will be more crucial. Therefor we need to find someone who will feel comfortable acting in front of us.
To ensure that we select the correct actress for the part we will carry out some audience research. This will include asking our demography (who arn't biased) to think of a celebrity and a local person who they feel would depict the part well.

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