Anamatic Storyboard and Audience Research

Our Anamatic Storyboard

Negative Audience feedback

We asked a selection of girls who are in our specific demography to watch our anamatic storyboard and to give us their thoughts and opinions on it. We asked them to be brutally honest to ensure that our music video could progress in the right direction. Their overall opinion of it was negative; one of the reasons for this was they said the shots were 'too long and not varied enough'. This could be due to us using a fixed camera whilst fiming so we will do some experiments to fix this, and the lack of variety we feel is down to having too much time to fill in one scene, so again we will look further into this.

Another aspect that they mentioned was that, for the feel the song had, it had to many performance scenes and not enough narrative sections. We are in accordance with this view and hence when we come to alter our storyboard we will consider how to change it to contain more of a narrative.

A further element that was mentioned was the pace of the video. They felt that it ran at one pace, not picking up or relaxing to engage the audience at all. However they did pick out the changing backgrounds bit as being strong and engaging.

What we found that we had not anticipated as such was that the girls enjoyed the video more in the section where our actress moved to the music and was more free. This portrays to use the girl's need for interaction with the video. Our video is aiming to have a fun feel to it so we need to ensure that they go away enthrived after watching it. From this we also need to ensure that our actress is someone who our demography can relate to and perhaps use as a role model.

Although this negative feedback isnt great to hear we are greatful of it as it has aided us immensly in tuning our video to our demography.

Neutral Audience Feedback

As our music video is aimed at both genders (although predominently females), we asked a few males for their opinion. As a whole they were impressed with the technical aspects of the video for example the editing on the beat, and also they agreed with others that its strongest feature is the changing backgrounds sections. These 'compliments' about the video suggest to us that this female orientated video could reach out and appeal to more of the male market if we keep and enhance the inventive side to our shots and angles; thus capturing a greater demography.

Some negative feedback that we recieved from them was the overall 'tone' was boring and some shots were visibly repeated too many times. We will take these thoughts into consideration when we make our adjustments to our storyboard.

  

Positive Audience Feedback

The positive feedback that we recieved from showing our target audience our animatic story board was very useful as it allowed us to see what aspects they thought worked really well. Thus we know that we either dont need to change it, or perhaps just need to enhance it to get its full potential out of the idea or concept.

One of the aspect that we were fed back, both in the video above and by other independants was that the fast paced changing background shots worked really well in keeping the pace, adding tension and keeping the attention on the video. As a group we were really pleased at this feed back as it is the section of the storyboard that we feel is the strongest too. When we looked at this section in finer detail we recognised an issue with the lip syncing, however we hope to conduct a lip syncing experiment nearer the time to ensure that in the final piece it looks as realistic as possible.

A comment that was made after seeing our anamatic was that the narration sections work really well with the genre of the song. They likened it to Avril Lavigne, who frequently uses narration in her videos. We will re watch a few music videos with a similar genre to see if we have enough of a narration element, and as a result we may wish to adapt our storyboard to house more.

When they'd view our mock up, we asked them a brief question on costume to aid the next part of our process. They didnt want to see too many changes of outfits, especially with in one scene because that wasnt a common trait of the mainstream music videos that they watch.

These positive critisisms have been very useful for our group as it has helped us to recognise the strongest aspect of our piece, which will enable us to enhance them more. For instance i believe that we will have to reconsider and possibly raise the amount of narration in our storyboard.

Whilst we were showing our anamatic storyboard to numerous groups of our target audience we were forced to watch it in more detail ourselves. This was extremely useful as it allowed us to look at it fresh. Therefor we have decided that to improve our video and to make it more attractive to our demography, we are going to have to reconsider some of our basic concepts. From all of our reseach feedback we have learnt that the changing background scenes are the strength and only need to be enhace, if any changes are required. However we are also aware that our balance of narrative to performance is out and that we will have to sit down as a group and discuss how to improve this.