Questionnaire on Existing Album Covers

To find out what our target market prefer among the existing products we have conducted a questionnaire.

We questioned 28 people from our demography and gained the following results: 



From looking at these results I can decipher trends of gender preferences. Most females prefered albums which featured the head and shoulders of the artist. This is such a strong convention that it is one that we will follow. If we challange such a strong convention then we are at risk of it not appealing to our demography. The males generally steered towards the album covers without faces, this suggests that they are more interested in the music than the artist's persona. From previous research, I believe this to be because the girls are looking for a role model character, thus making them interested in the artists character.

              

Pixie lott              -    Males: 0    Females: 7
Youmeatsix          -    Males: 0    Females: 4Rihanna               -    Males: 2    Females: 2
Oasis                   -    Males: 2    Females: 0
Katy Perry            -    Males: 0    Females: 3
Adele                   -    Males: 0    Females: 3
Lady Gaga            -    Males: 0    Females: 2
Chase and Status  -    Males: 2    Females: 0
Avril Lavigne         -    Males:0     Females: 1