Audience feedback on Posters

We have researched into existing posters and we wanted to find out which of our initial posters the audience felt was most inkeeping with the conventions that we discovered. We are aware that aspects of posters may be more conventional than others so we split our conventions down. We have comprised a questionnaire to find out which of our posters had the most conventional elements. 


Questionnaire:

After some research we have pinpointed some conventional aspects of promotional album posters. We would be grateful if you could complete the questionnaire below by ticking which poster you feel is the best for each convention.

Which poster is best for/ has the best...	1	2	3	4	5	6
Confidence pose
Facial expression/ Eye contact
Location/ Setting/ Background
Lighting
Theme
Costume/ Outfit
Placement of Text
Professional looking hair and makeup
Which poster is your favourite?

Thank you for taking the time to complete our questionnaire :)


I constructed the the questionnaire whilst we were in the process of creating some posters, I decided to do it this way round to avoid biasing. For example if I'd seen all of the posters and selected the one I liked the most, I may have unconsciously asked biased or leading questions toward my favourite. We initially decided to create 6 initial poster ideas for our demography, however we were so please with the variety and selection of the first 5 that we decided that the last idea was unnecessary. This is why the results table only has 5 columns, where as the original copy of the questionnaire has 6.

We asked a sample from our demography to fill this questionnaire in. The results (shown below) are slightly different to what we had initially predicted however we will use them in developing our final poster idea.

From these result we can see that poster 3 and 5 were the most popular among our demography, however the interesting factor is, they were each liked strongly for different reasons. For example they really like the location in poster 3, simutaeously only 3 people like number 5's location. When we come to developing and producing our final poster we will combine elements of both the posters so that we appeal to a wider proportion of our target audience.